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Sébastien Roy Associé/Partner Québec

Sébastien Roy

Partner | Trademark Agent Fasken
It is important to incorporate a legal aspect to a company’s advertising and marketing activities and not to rely on myths making the rounds in the business community in order to preserve the company’s long-term value.
Jurisdiction Quebec, 1999
Language(s) French, English
Office(s) Québec City


Sébastien Roy specializes in intellectual property and commercial law. He advises and represents clients in litigation and in contractual matters in the different areas of intellectual property law, such as trademarks, copyrights, industrial designs, patents and trade secrets.


Sébastien represents clients in judicial or administrative proceedings before the federal and provincial courts in infringement or unfair competition matters involving injunctions and monetary claims. He provides legal opinions and strategic advice to clients to maximize protection of their intellectual property assets and defend them against the competition.

Sébastien’s expertise also covers contractual and transactional matters. As such, he drafts and negotiates different types of contracts, including services, license, manufacturing and distribution agreements, for both traditional and technology companies. Sébastien assists businesses for the conduct of due diligence of intellectual property assets in the context mergers and acquisitions and financings.

Sébastien's expertise in trademark is recognized. He advises clients on choosing, valuing and protecting trademarks. As a trademark agent, he acts during every step in the prosecution of trademark registration in Canada and coordinates registration abroad in collaboration with foreign trademark agents.

He is often asked to intervene to protect and defend intellectual property assets online and frequently deals with e-commerce matters. Sébastien has developed competence in franchising, distribution and marketing, entertainment, media, advertising and unfair competition law.

He represents small, medium and large corporations from different sectors of activity, including manufacturing, new technologies, life sciences, retail, financial services, information technologies, advertising and marketing, construction, engineering and food industry.

Clients especially appreciate his ability to find simple solutions to often complex issues in trademarks and intellectual property.


Client Work

Date Client

Career & Education


  • LLM, Trademark Law Université Laval
  • Conduct and Practices Handbook course Canadian Securities Institute
  • Canadian Securities Course Canadian Securities Institute
  • LLB Université Laval

Memberships & Affiliations

  • Member, Québec Bar
  • Member, Québec City Bar
  • Member, Canadian Bar Association
  • Trademark agent (CIPO)
  • Associate member, Intellectual Property Institute of Canada (IPIC)
  • Member, Regroupement des praticiens en marques de commerce (RPM)
  • Member, Licensing Executives Society (LES)
  • Member, International Trademark Association (INTA)


Fasken Institute



Book Hot off the presses: The reference tool for managing trademarks Choisir et protéger ses marques de commerce – Éditions Yvon Blais, Collection Les Initiés (with a preface by Alain Lemaire, President and Chief Executive Officer of Cascades Inc.)

Speaking Engagements

Patents and Intellectual Property Management Teacher, Training entitled “Gestion pratique et stratégique de la propriété intellectuelle” organized by Éducation pour les Leaders en Ingénierie, Technologie et Environnement (É.L.I.T.E) location location Québec City ENAP Québec
Tendances juridiques en matière de droit des TI Lecturer to the VETIQ conference hold at Auberge St-Antoine in Québec location location Quebec Auberge St-Antoine


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